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Posted: 11.22.2011
A Holiday Mega Pack so good, it’s hard to give away.
The Holiday Mega Pack is Atlantic Lottery’s premium scratch and win pack for the festive season. And it’s a big one.
Stuffed with 10 games, top prizes of $125,000 and a guaranteed winning ticket; it makes a really great gift. So great, in fact, that the team at Revolve wondered why anyone would want to give it away at all.
Playing off this insight, we developed a campaign that promoted The Holiday Mega Pack as “a gift so good, it’s hard to give away.” In television, a pair of friends struggle awkwardly for possession, while in radio we’re given a glimpse inside the mind of a reluctant gift giver.