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Posted: 09.07.2010
Atlantic Lottery adds WOW factor
By Matt Semansk --- Atlantic Lottery Corporation has launched a new campaign for its Scratch ‘N Win brand that features a hyperactive motivational speaker
The fictional Wayne Oscar Wedlaw–whose initials spell out “WOW”–is the star of a series of television and cinema spots, online pre-rolls and YouTube videos that promote ALC’s individual Scratch ‘N Win games while uniting the games in this category under one creative concept.