As part of their ongoing commitment to corporate social responsibility, specifically in the area of environmental stewardship, Atlantic Lottery made the leap to an online accountability report for 2008/09.
Revolve took this as an opportunity to start from scratch and create a report unlike anything they had every produced. The goal: to make interacting with the report a Richer Moment in itself.
We started with the knowledge that the online environment yields limitless possibilities. With that opportunity in hand, we took a look at what the strategic positioning for the report should be and how we could leverage technology to bring the strategy to life. For Atlantic Lottery, 2008/09 was really about putting the player at the heart of everything they did - from the games they introduced to the sponsorships they engaged in. For us, it didn't need to be any more complicated than that. We built the site around the player experience. Using 'players' as our guides, we toured visitors through the various player touch points, showing how each Atlantic Lottery department has worked to put the player at the heart of everything they've done. The result was engaging, fun and entertaining - a true reflection of the Atlantic Lottery brand.
Check out the Report at www.alc.ca/AnnualReport