The waves, the sunset, the sailboat - it all adds up to one of our region's most well-known brandmarks: Atlantic Lottery.
So when we were asked to evolve the Atlantic Lottery brandmark, we felt like we were taking on a pretty important task. Turns out we were. The new look was unveiled in June to all Atlantic Lottery employees and the pride and enthusiasm they shared with us was overwhelming. But the biggest compliment came when they told us that the new look was 'right on brand'; Atlantic Lottery's history had been preserved, but equally as important, the new brandmark brings Atlantic Lottery into the future with a fresh, fun, entertaining and 'feel good' look. And with Atlantic Lottery being such an important part of the region's fabric, we felt like we got to leave our mark, too.