Atlantic Lottery faces a constant challenge in communicating the amount of winning that happens in Atlantic Canada. Despite more than 90,000 wins every single day, Atlantic Canadians are perpetually skeptical of the frequency of lottery wins in the region – most simply believe it isn’t happening often.
Revolve helped Atlantic Lottery tackle this lack of believability by taking the positive winning message to the masses on TV to maximize its reach. We knew that a message like this needed to be fun enough to get Atlantic Canadians excited, but flexible enough to accommodate a variety of games and a huge number of winners.
The solution? Animated spots that tie the game experience to the feeling of dreaming that a player feels when they get their ticket. Whether it was paragliding, safaris or first homes, these spots showcased the possibilities of lottery wins in fun and engaging animations, then highlighted the winners who are living their dreams.
The ads will run until early 2011, so whether your game is 6/49, Lotto Max, Scratch ‘n Win, Set For Life or Tag, keep an eye out for big winners near you!