follow us

Only 10 percent of homes in Ontario are heated with oil, and homeowners tend to view their heating oil as a commodity product.

So how do you convince those homeowners to switch to a relatively new and unknown supplier? Bluewave approached Revolve with this challenge, and wanted to leverage their affiliation with AIR MILES Rewards to attract new customers. Revolve created a geo-targeted direct mail campaign - creating a mock - boarding pass, followed by a postcard from a tropical location and a radio ad seemingly recorded from the cockpit of an airplane informed homeowners that buying home heating oil from Bluewave has some perks.