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When the team at Revolve conceived Brain Candy Toys’ inaugural campaign, they wanted it to make people think. They never thought for one minute, however, that it would be used to educate.

Recently, Revolve was approached by Pearson Education, Inc. to include the Brain Candy Toys campaign in the 11th edition of Leon Schiffman’s Consumer Behavior, scheduled for publication on January 1, 2013.

A brief synopsis of the text states, “Consumer Behaviour explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.”

We’re flattered to have our campaign featured in such an esteemed text, and can’t wait to get our hands on a copy.