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Posted: 01.19.2010
Buying for Minors
There are consequences to buying alcohol for minors.
Parents, older friends and relatives may consider it a favour, never realizing the full consequences of their actions. Veiled by excuses like 'as long as I know what they're drinking', or 'I did the same thing when I was young', buying alcohol for minors seems to carry less of a negative stigma than providing cigarettes or drugs.
The NSLC turned to Revolve to develop an ad that could illustrate the severity of the issue without 'demonizing' alcohol. Keeping alcohol out of the hands of our youth is just another reason that Revolve can feel good about the work we do.