Take Atlantic Canada's leading branding agency and pair it with the region's most prolific and recognized brand and you have a partnership made in branding heaven!
As Atlantic Lottery's agency of record for the corporate brand, Revolve has the exciting task of leading the development of the organization's strategic brand positioning and planning over the next three years. That means that we are learning about every nook and cranny of the Atlantic Lottery business to get a rich understanding of their culture, their industry, their opportunities and their challenges. With all of that information gathered, we'll be well on our way to the next step: planning the work and working the plan to ensure the Atlantic Lottery corporate brand is revitalized, entrenched at all levels of the organization, and finds new meaning for all Atlantic Canadians - from employees to retailers to players and beyond.
With the breadth and depth of this project, this is the largest branding initiative that Revolve has undertaken and we gotta tell you, we're pretty darned excited about it. AL has been around since 1976 and they have a long history in Atlantic Canada. We couldn't be more pleased to play a role in helping to shape Atlantic Lottery's story over the next 32 years.