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Posted: 01.19.2010
Guide to Refusing Service
THe objective of this campaign is to raise awareness that the NSLC is a responsible purveyor of beverage alcohol and as such, will not serve customers who are under the influence.
This campaign delivers a serious message in a humourous way. While the NSLC does not police the amount of alcohol purchased, it does reserve the right to refuse people because of their physical state. If a customer under the influence they will not be served.
The NSLC is a socially responsible organization and embraces the role of protecting people whenever possible from over-indulgence and problem drinking.
No finger pointing, no accusations, nothing offensive. Just a light hearted approach to an important message.