NSLC selected Revolve to lead the development of their 2005/2006 Holiday Social Responsibility Campaign.
We capitalized on equity established in 2004 with the "Whatever you need to do, do it" campaign by rejuvenating this creative platform. Our holistic strategy began by unveiling fresh, engaging and entertaining creative that will ensure the social responsibility message gets noticed. Complementing traditional advertising channels are several innovative elements such as cause-related silicone bracelets and Aliant Calling Cards. Thought provoking messaging on buses, taxis, billboards, TV, and in public washrooms deliver a fully integrated campaign. Image Design's ability to help NSLC forge partnerships with organizations such as the Restaurant Association of Nova Scotia, Aliant, Labatts and the RCMP was key to maximizing exposure and providing added value.