follow us

Honey Huts faced a challenge: differentiating themselves in the portable toilet business. In the eyes of the customer, all portable toilets offer the same style, convenience and functionality.

Honey Huts needed a way to stand out, so they came to Revolve. We based the brand identity on a shockingly bright yellow – creating a recognizable portable toilet that acts as a mini-billboard.

In addition to the striking colour, we wanted a playful brand. Using a clever and self-deprecating tone, we developed a number of phrases printed on the side of the units that will make people laugh and make them happy they used a Honey Hut.

This strategy created a brand personality that makes Honey Huts stand out from traditional portable toilets.