BEDFORD, NS, March 27th, 2007 - One of Canada's leading branding agencies, Atlantic Canada-based Image Design, today unveiled its new name - Revolve Inc.
"We introduced this marketplace to a disciplined approach to brand building," says company founder and president, Phil Otto. "When we evaluated our own brand and brand identity the same way we evaluate our clients' brands, it became clear that as we have evolved beyond our graphic design roots, our name no longer reflected the scope of what we do," says Otto.
Since 1986, the steady growth from a small graphic design firm to a full-service branding agency has attracted the attention and respect of businesses and business leaders across Canada, along with an impressive list of clients. TIM-BR MART, The NSLC, Peter Kohler Windows, Robertson Surrette, Marwood, Dalhousie University, Premiere Group, Nova Scotia Gaming Corp., Portland Street Honda and Pharmachoice are just a few of the hundreds of companies who entrusted their brands to Image Design, and now to Revolve.
"Branding is not a line item on our menu of services, it is our passion. Everything we do revolves around brand and building great brands for our clients. That truth led us to our new name - Revolve," explains Otto. "The name Image Design served us well for many years, but excluded the work we do with clients on culture, behavior, deep company logic and brand consolidation. Revolve, along with our positioning statement '360 degree branding', better communicates our holistic approach to brand, which includes award-winning advertising and leading-edge interactive solutions. Staying true to our roots, our design base remains strong and we still create brandmarks and brand identities for clients, but we approach these projects from a much different perspective than traditional design firms."
The name was chosen after months of careful consideration and evaluation from hundreds of possibilities. The change includes a new name and brand identity including a new logo and website www.revolve.ca that launched today.
"We haven't changed who we are, we've changed our name to better reflect who we are and what we do," comments Otto. "As Image Design, our clients appreciated our uncomplicated approach to branding, the creative brand building strategies we develop and how easy we make it to do business with us. Our clients know that will continue with Revolve," he adds.
About Revolve
Led by company President Phil Otto, Creative Director Matthew Allen and Vice-President Nelson Angel, Revolve is one of Canada's leading branding agencies. The firm employs 23 full-time staff, representing a combination of branding specialists, strategic planners, skilled communicators, advertising professionals, digital marketers and graphic designers. As Image Design, we've appeared on both Progress Magazine's lists of Fastest Growing Companies in Atlantic Canada and Canada respectively. Located in Bedford, Nova Scotia, Revolve maintains an active regional client list and serves companies across Canada, the U.S. and Bermuda.