Since 1788, King's-Edgehill School, an independent school located in Windsor, Nova Scotia, has had a reputation of academic excellence.
But over time, the landscape has inevitably become more competitive, with many schools echoing the same claim to fame. In an increasingly competitive environment, where most private schools have failed to differentiate themselves, King's-Edgehill looked to Revolve to help them break away from the pack and to clearly proclaim what makes life at King's-Edgehill so extraordinary.
Revolve's challenge was to articulate the spirit that is at the heart of the school. One word during our conversations with members of the faculty and administration stood out: more. It was so simple that it seemed too easy. But we knew that the best branding simplifies the positioning and the promise in a way that everyone can understand. So we went with it by framing it as a both a call to action and a promise: Be More. At King's-Edgehill students do more, they see more and as a result, they become more. As part of the King's-Edgehill community, more is expected of students and as a result, they learn to expect more from themselves. All of this is a critical part of becoming more. It's the breadth of the statement that makes this a big idea.
Using this as the platform, we then launched a print campaign that brought this statement to life. The results were exceptional. Through only a print campaign, more than 2,000 visitors arrived at the King's-Edgehill website in a matter of six short weeks. More importantly, however, is the extent to which this positioning has been internalized by everyone at the school - even prospective students are referencing the impact that statement had on them and the fact that it reflects what they strive for in themselves.