Revolve and NSLC have once again been awarded a 2011 IABC Gold Quill Merit Award for our Common Sense campaign.
The Gold Quill Awards is a global competition recognizing the highest level of professional acknowledgment within business communication. Entries are judged on technical excellence, creativity and innovation, effectiveness in identifying and responding to an organization’s or community’s needs, the delivery of measurable outcomes and the overall success of the project.
“The NSLC works tirelessly to combat drinking and driving,” says Rick Perkins, Vice President, Business Development & Communications at NSLC. “We’re very proud of the Common Sense campaign and its engaging, positive approach to the issue of responsible beverage alcohol consumption over the holidays.”
Hosted by a pitchman and populated with endorsements from a hilariously random assortment of celebrities – Jimmy Walker (Good Times fame), Ed the Sock (TV personality and social critic), Dave Rashed (Keyboardist for 1980s Canadian band Haywire) and Kevin Federline (Britney Spears’ ex-husband) - the infomercial feels almost authentic. It pays off with the campaign line “Don’t be dense, use Common Sense.”
The NSLC has received four Gold Quill Awards under Revolve’s creative direction. This includes two successive Gold Quill Award of Excellence for the 2007/2008 Lots of Ways Campaign as well as another for the 2009 Jonzed anti-binge drinking campaign.
View the campaign >