Patagonia recently opened a retail store in the Halifax Brewery Market and worked with Revolve to get the word out.
Patagonia is known for creating clothing and gear required to enjoy climbing, skiing, snowboarding, surfing, running and other non-motor sports, but their goods were primarily sold in other outdoor/sports stores. We needed to let our target audience of eco-conscious outdoorsmen and women know that Patagonia now has its own store and its own business philosophy.
With the values of simplicity, utility and love of nature on the forefront, we created a campaign that speaks – via print and social media - to those who understand the beauty of the great outdoors and the thrill of exploration.
This campaign and other factors like ‘1% for the Planet’ (an initiative that donates 1% of Patagonia sales to environmental causes), plus a commitment to great products and services, helps Patagonia build a brand that people can be proud to support.