It all started by channeling our own inner athlete. Remember running to third base, instead of first, in little league (no one probably lets you forget)?
As part of the Nova Scotia Gaming Corporation's (NSGC) newest campaign to promote the Support4Sport program and the benefits the initiative is bringing to Nova Scotia's sporting community, we wanted to remind Nova Scotians of the profound impact sport has on our lives. And with the funds raised through Support4Sport, that impact is getting even bigger in Nova Scotia. Since 2006, Support4Sport has raised more than $3.7 million for amateur sport in the province. With such an exciting story to tell, our task was to create a campaign that spreads the good news, delivering the emotional and inspirational messages of the program. Whether it was racing to the finish line at the Olympics, developing outstanding soccer players and coaches, or mentoring youth girls on the slopes, the passion, dedication and importance of Support4Sport funding had to be clear. To do it, Revolve developed a province-wide, integrated mass campaign using television, newspapers, interactive web content, community out-of-home, and in-store POS to profile the athletes, coaches and community sporting programs that are benefiting from NSGC's commitment to stepping up and making a significant contribution to Nova Scotian communities.