Canada has a brand new Scratch ‘N Win game, and it’s a big one. $100 Million Jumbo – which will instantly transform 14 Canadians into millionaires – boasts the largest prize pool of any scratch ticket in the land. And when it was time for the Interprovincial Lottery Corporation (ILC) to launch Jumbo to the nation, they came to Revolve for help.
Working on behalf of the ILC, which is comprised of members from Atlantic Lottery, OLG, BCLC and WCLC, the team at Revolve dug into the project and started thinking big, like Jumbo big. We wondered what $100 Million really looked like. Would it fill a closet? A car? Is it enough money to fill a swimming pool? Could we literally create a $100 Million Prize Pool? You better believe we can.
The TV spot takes viewers on a whimsical tour of Jumbo’s $100 Million Prize Pool. Along the way, we’re introduced to a peppy tour guide who highlights the millions of prizes Jumbo offers, culminating in a jaw-dropping shot of the pool itself. Viewers are then invited to “Dip into the $100 Million Prize Pool.”
The campaign launches May 2nd and is supported with TV, radio, billboard, retail, mall posters and online executions.