As a complement to the new Atlantic Lottery (AL) word mark, Revolve was tasked with helping AL uncover a new public brand positioning, as well as develop a new mass campaign to launch it.
So our team set to work to determine the single promise that AL makes to all Atlantic Canadians. What we quickly discovered is that for more than three decades, AL has been creating moments in Atlantic Canada. But, they're not any moments. Whether it's sponsoring festivals and events, giving every penny of their profits back to our communities, or awarding more than 90,000 wins every day, each and every Atlantic Lottery moment is a richer one - sometimes figurative, sometimes literal.
Using Richer Moments as our starting point, we recently launched the Richer Moments mass campaign, featuring radio spots, print ads and television. Click on one of the campaign links above to experience your own Richer Moment!