Life is full of surprises, and the latest is a big one courtesy of Atlantic Lottery.
Atlantic Lottery is surprising the east coast with a new daily draw game called SHABAM! But that’s only half the story. As well as daily draws of up to $15,000, Atlantic Canadians will also be surprised – or more aptly, SHABAM’d – with instant wins of up to $20, all for just a buck!
When asked to socialize this new and exciting brand in the marketplace, Revolve wanted to let the public know that a whole lot of surprises were coming their way. In addition, Atlantic Lottery is encouraging Atlantic Canadians to surprise them! Why? “Cause life is full of surprises.” The campaign asks Atlantic Canadians to submit their best captions for outrageous photos online at Atlantic Lottery’s Facebook page, or submit a photo of their own. 15 captions and/or photos will be selected by random draw to win $1000.
To help support the launch, Revolve created a multi-faceted campaign anchored in a Facebook contest tab and extended to TV, billboards, transit shelters, posters, retail takeovers in key locations, point-of-sale and rich media online ads.