For more than 50 years, Southwest has been a guiding presence in the development of residential and commercial property throughout Atlantic Canada.
Their reputation for providing the best places to live, work, shop and play is exceptional, but the look and feel of their logo and marketing materials didn't support their story of excellence.
Revolve worked with Southwest to design a logo that reflects the values of the organization: unpretentious, caring and creative. With a simple font as the brandmark and the hand-drawn image that denotes a window, door or building blocks, Revolve captured a sense of imagination, reflecting Southwest's visionary culture.
Southwest loved the work we did for them, and the process of getting there, so much that they have retained us as their full-time marketing counsel. From helping the organization live their brand from the inside out, to developing new ads for their hallmark property, Bishop's Landing, to new property signage, Revolve is fully entrenched in the Southwest business.
In the coming months, we'll be rolling the new Southwest look and feel out in a significant way. Stay tuned to see their new website and property signage in the near future!