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EastLink's brand promise, It's that easy, was the focus of a campaign crafted to make it easy for students to choose EastLink for Internet, Cable TV and Telephone service while away at university. Targeted advertising featuring quirky tips about student life, combined with measurable interactive marketing and youth-friendly street level tactics, ensured students were engaged, not sold to; Anyone can reach an audience. It's engaging them that's critical. By focusing on developing a message that was interesting, relevant and authentic, Revolve helped EastLink's brand to be remembered, not just noticed by students.