After 130 years as Atlantic Canada’s most recognized and relied upon news source, The Chronicle Herald engaged Revolve to refresh their brand.
It was important that we honour The Chronicle Herald’s rich history, while cementing their place at the forefront of new media.
Revolve developed a new brand platform, captured by the statement ‘Connecting You to What Matters.’ Revolve then provided The Chronicle Herald with the tools necessary to live this brand positioning.
We developed an illustrated map of the landscape and people of Atlantic Canada that visually represents the brand platform. Individual elements from the map are used to represent each section of the newspaper.
We also oversaw the redesign of TheChronicleHerald.ca, website giving it a modern and intuitive new look. The Chronicle Herald has embraced the 21st century and we were proud to help them in their efforts to provide the news and information that matters to Atlantic Canadians.