Source for Sports dealers know their stuff. And during the Canadian winter, that means the white stuff. Source for Sports turned to Revolve to help engage winter enthusiasts across Canada and promote Source for Sports locations, especially the 80 or so dealers who carry the widest selection of winter gear, as the destination for expert advice and equipment.
Source for Sports runs an annual “snow” promotion, but this year, Revolve helped take it to a new level. The “I Like Snow” campaign leverages social media and Facebook advertising to drive engagement with skiers and their local Source for Sports.
Just for liking their local Source for Sports store, consumers could win one of three amazing ski vacations, plus they could play daily for a chance to win Source for Sports gift cards and other great snow gear provided by participating brands.
Most importantly, the “I Like Snow” campaign allowed each dealer to build a following with downhill, cross-country, snowboard and outdoor enthusiasts in their local area. And this gives dealers the chance to convert these winter enthusiasts into Source for Sports customers.