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Posted: 08.31.2010
White Point Brand Identity
White Point Beach Resort first welcomed guests in 1928 as a private hunting and fishing lodge.
Originally featuring a small main lodge and a few cabins, expansion has gradually taken place over the last 75 years to include a larger main lodge, more cottages, vacation rental homes, golf, tennis, surfing and water sports. The accommodations are charming and weathered, and have generated the longest average stays and greatest number of repeat customers of any hotel operator in the province.
White Point enlisted Revolve's expertise to explore and redefine the White Point brand identity. The result is a simpler, shorter name and a brand identity that feels natural and comfortable - just like the property itself.