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Posted: 11.01.2011
Winners
Sharing the Win in Style
Atlantic Lottery faces a constant challenge in communicating the amount of winning that happens in Atlantic Canada. That’s why they were excited to hear that a $21 million Lotto 6/49 win took place in Newfoundland.
Atlantic Lottery quickly engaged Revolve to create an eye-catching stunt that would get Newfoundland & Labrador excited and let them know that winning does happen out here.
We created the “Winner-mobile,” an Atlantic Lottery/Lotto 649 branded limo that was parked in high traffic areas throughout the province. A large cheque for $21 million stuck out the window and congratulated the local winner.
Who knows where the “Winner-mobile” will turn up next.