The IWK Health Centre provides world-class care to women, children, youth and families in the Maritimes and beyond. In 2016, IWK is adopting the International Trauma Informed Care Program – an approach to creating a safe and trustworthy environment for patients, families and staff at the individual, organizational and system level. Revolve was pleased to help the IWK create a brand messaging platform to communicate this new approach to both staff and the public.
The IWK’s Trauma Informed Care approach represents a shift to a more empathetic culture for the entire organization. Launched in early 2016, Revolve’s “Your Experiences Matter” brand platform has been enthusiastically received by over 1,100 IWK stakeholders.