Accelerating the Polaris Brand Across Canada
USA based Polaris engineers and manufactures the world’s largest line-up of snowmobiles and off-road vehicles (ORV). Through sophisticated strategies for Polaris’ Snow and ORV Divisions, Revolve plans, buys and analyses traditional and digital media and sporting event sponsorships to escalate traffic, drive retail sales and accelerate the Polaris brand across Canada.
Revolve regularly conducts extensive market research of the Canadian power sports landscape. Understanding the habits and intricacies of the Polaris’ consumer region by region leads us to a highly focused and integrated media strategy, ensuring the greatest reach to the proper audience.
Informed by research, Revolve plans and executes a national media strategy with provincial insights. As a result of negotiations, added value and close campaign monitoring, in 2015 Polaris received 21% more highly targeted impressions than planned.
Revolve also helps Polaris negotiate and activate large scale sporting event sponsorships like the Calgary Stampede and Montreal’s Formula One Grand Prix.
The Revolve Media Team, led by Media Director Robin Cooke, Brand Strategist Mike Bardsley and CEO Phil Otto experiencing Polaris off-road vehicles against competitive brands at a Polaris dealer training event.
Research into Polaris’ Snow division audience revealed that Canadian snowmobile enthusiasts also love hockey. Armed with this insight, Revolve negotiated a unique sponsorship with the Quebec Major Junior Hockey League (QMJHL) during the 2013/14 and 2014/15 seasons, helping Polaris become official sponsor of the league and its 15 Quebec and New Brunswick based teams. The sponsorship package included rink boards, on-ice logos, TV ads, digital ads and targeted eblasts. Revolve also conceived a custom contest app installed on all 18 QMJHL teams’ Facebook pages.