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Checkout Timbrtube: www.timbrtube.ca

If you're a hockey player, parent, or coach of a minor league team this is the place to be. TIM-BR MART wants you to show your team spirit, your competitive nature, your Canadian pride, and your love of hockey to compete in a video challenge for a chance to win a once in a lifetime team prize - a trip for your entire minor league hockey team, including coaches and parents, to the IIHF World Junior Hockey Championship, being held in Saskatoon in December 2009.

The TIM-BR MART World Junior Hockey Video Challenge puts user generated content at the heart of the contest. To enter, minor league hockey teams across Canada are required to shoot a video describing why their team should win the TIM-BR MART World Junior Hockey Challenge. Anybody in Canada can vote on their favourite video and the winning team is determined by the video with the most votes on timbrtube.ca.

Supported by a strong social media component including outreach on Twitter, Facebook, YouTube, Hockey fan blogs, and the viral Hockey Code online videos, Timbrtube is a unique sponsor activation program that leverages Canadians' love of hockey and social media for an engaging contest experience.