Search Engine Optimization (SEO) can seem like a confusing place, especially when Google’s algorithm uses more than 200 ranking factors that determine where your website ranks online. Here are a few tips that will have you looking like an SEO Pro before long.
Think Like A Human
Keyword research is at the core of SEO, you need to do your research to find the best keywords that will bring you the traffic you are looking for. Including these keywords in your website copy in the most natural way possible is the next step. Think about what you would search for, make sure your copy answers your search query.
What’s your Intention?
There are three basic search intents; Navigational – when searching for a specific website, Informational – when searching for information about a topic and Transactional – when searching for a product or service to buy. Match your keywords and website content to these intents to help maximize your SEO efforts.
Be a Match Maker
Creating your website pages with a theme built around a core keyword is a top optimization tip. Start with one of your main keywords and do some research to find related keywords, once you have a list of relevant keywords, create optimized content that includes all of these words on one page of your site. By matching a group of related keywords to a specific page on your website you improve your chances of ranking for those words.
Make a Good First Impression
Your page’s title tag is your first impression when it comes to search engine results. While this title does not appear on your webpage, it does appear on the search engine results page so making sure it is informative and optimized is key. Does it perfectly summarize what your page is all about? Does it include your core keyword? Is it less than 55 characters long? Does it hook your readers attention? If it does all of these things then you are well on your way to making a great first impression.
That’s so Meta
The meta description is the copy that appears below the title tags in search results, while Google has said meta descriptions are not a ranking factor that does not mean you should ignore them in your SEO efforts. When you include target and related keywords in your 150 character or less description, Google will bold these keywords which can make your site look more relevant and may result in more clicks!
Want to learn more about how top-notch SEO can help your brand? Reach out to firstname.lastname@example.org.