How Content Marketing and Social Media Work Together

You know that being active on social media channels is important, but being present is only 10% of the equation. Being active and engaging is the single most important thing when it comes to social media. Imagine a television station that only played advertisements, or a radio station that didn’t play any music. That doesn’t sound very appealing does it?

This is where content comes in.

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Infographics, blog posts, videos, and images all constitute content marketing and are the tools by which value is created online, where sales leads and customer relationships are generated, and where social engagement is derived. Content Marketing provides search engine benefits, as Google rewards those who produce great content.

Regular blog posts made from your website and posted to your social channels is one easy tactic to drive traffic back to your website.

The path to content marketing success on social channels is not difficult, nor is it complicated. It takes planning, a bit of work, great content, and commitment to maintaining presence. Content marketing strategy is so simple I will put it into one sentence.

Drive the right kind of traffic to your owned property (website) by leveraging existing and new content distributed to your leased property (social).

If you would like to discuss your social, digital, and content strategies please drop me a line at