In the past, businesses only had a one-way communication model to interact with their customers which was through word of mouth. Social media has changed the game of interacting with customers and is now a two-street manner.
Social media engagement is one of the most important metrics to consider when building your business online. Through strong social media engagement, your business can determine your customers loyalty towards the brand, developing a strong relationship with your customers, reaching a bigger audience and much more.
To help improve your social media engagement, here are some of our suggestions:
Track your social performance. Starting with the essential step of tracking your social performance. Identify the posts that does well and those that do not. Take the learning from the posts that do well and implement it into posts that do not see a high engagement. There are numerous built-in tools on social platforms that allows you to track your social performance. Facebook has built-in analytics tools where you can see how your posts perform and if you are reaching the right audience. Instagram has ‘Insights’, where it shows you a breakdown of how your posts are doing by engagement on a daily, weekly and monthly basis.
Post content frequently and that is worth engaging with. This comes on the top of the list when it comes to increasing engagement on your social profile. It is proven, that on average, 2-3 posts per platform per day will help you build an engaged audience. Posting content that is worth engaging with helps too. An easy way to create engaging content is by adding “Call to Action” in your content or post copy or making your graphic animated. Create content that’ll drive an emotional response and positive reaction from people.
Responding to all comments. When your audience sends you a message or leaves a comment on your post, this is your opportunity to talk to them, whether it’s good or bad. Show appreciation to the positive messages and suggest a resolution for negative messages.
Develop a brand voice. A brand voice is a distinct personality. Brand voice takes on in its communications and brings the humanitarian side to a brand. The brand voice will allow the brand to be distinct and stand out from the crowd.
Cross promoting across platforms. This is almost as important as the first point. With a plethora of social platforms, it is important for consumers to know your presence through each social platform. Stand out by contextualizing your message for each platform when cross promoting posts. This will allow you to establish a presence with audiences that are from different age groups.