Brand DNA

Revolve's Brand DNA poster

Revolve’s brand DNA enables brand strategy to align with business strategy.

Revolve defines brand as the combination of reputation and expectation. Brand is the heart and soul of an organization, while brand identity is the skin of the brand. Developed over years of experience by CEO Phil Otto, Revolve’s proprietary brand strategy DNA is a process of discovery that involves fully understanding the brand, the competition, the market and the audience. Our process looks at a brand from a number of different viewpoints and brings participants to a higher level of understanding of what the brand represents – and what it could represent. Our clients tell us the Revolve brand strategy DNA is the best tool they have come across to guarantee they stay focused on their core purpose.

Interested? Contact Phil at to learn how a brand DNA and brand strategy can help your business.