Brand DNA & Strategy
Revolve’s brand DNA enables brand strategy to align with business strategy.
Revolve defines brand as the combination of reputation and expectation. It is the heart and soul of an organization, while brand identity is the skin. Revolve’s proprietary brand DNA approach is a process of discovery that involves fully understanding the brand, the market, the competition and the audience. We look at the brand from a number of different viewpoints to achieve a higher level of understanding of what it represents – and what it could represent. Our clients tell us a brand strategy informed by our brand DNA approach is the best tool they have come across to guarantee they stay focused on their core purpose.
Interested? Contact us to learn how a brand DNA and brand strategy can help your business. Info@revolve.ca or 902-835-3559.