Phil has a solid reputation for bringing clarity, creativity and tactical strategies to the brands he helps guide. He believes the most prolific brands in the world are built on a single big idea and point of differentiation, and helps clients turn complex business problems into simple and straight forward brand strategies.
Phil is considered one of Canada’s strongest brand strategists, and writes and speaks to business groups internationally about the importance of aligning business strategy with brand strategy. He has experience with clients of all size – from small startups and not-for-profits to multi-national corporations and government agencies –helping connect brand and corporate reputation to culture, values, employee behavior and customer experience.
A father of four and named to Atlantic Canada’s Top 50 CEO Hall of Fame and an Ernst & Young Entrepreneur of the Year Finalist, Phil is a passionate supporter of entrepreneurism, local business and the community. He is Honorary Colonel of Canadian Airforce Base 12 Wing Shearwater; board chair of both Igility and Timberkids Charitable Foundation; and sits on the boards of Hospice Halifax and Children’s Wish NS Chapter. Phil is past chair of the board of directors of the IWK Health Centre and Nova Scotia Hearing and Speech Foundation and has served on the board of directors of Mental Health Foundation, Strongest Families Institute and Nova Scotia Hearing and Speech Centres.