Phil is considered one of Canada’s strongest brand strategists, and writes and speaks to business groups internationally about the importance of aligning business strategy with brand strategy. Working with clients of all size – from small privately held businesses and not-for-profits to multi-national corporations and government agencies – Phil helps connect brand to culture, values, employee behaviour and customer experience.
Named to Atlantic Canada’s Top 50 CEO Hall of Fame, Phil is a passionate supporter of entrepreneurialism, local business and the community. He chairs the board of directors of the Timberkids Charitable Foundation and sits on the boards of two privately held Canadian businesses. In the past, Phil has chaired the board of IWK Health Centre and served on the board of directors of IWK Foundation, Mental Health Foundation, Strongest Families Institute, Nova Scotia Hearing and Speech Foundation and Nova Scotia Hearing and Speech Centers. Phil’s personal passions are his four children and his boat called Barefoot.