Askaway.ca isn’t a campaign. It is an ever-evolving platform where Atlantic Canadians ask Atlantic Lottery anything they want and find answers they didn’t even know they were looking for.
Atlantic Lottery began offering lottery games on behalf of Nova Scotia, New Brunswick, Prince Edward Island and Newfoundland and Labrador in 1976. Since then, 100% of their profits have gone back to the Atlantic Provinces and millions of Atlantic Canadians have become winners. We’re proud to help tell these important stories.
We travelled our region asking people what they wanted to know about Atlantic Lottery. Their questions, and Atlantic Lottery’s answers, became the foundation of Askaway.ca.