Authentic Seacoast is an entrepreneurial Nova Scotia business with a diverse and ever-growing line of consumer products, including coffee, craft beer, small batch rum, whisky, soap and spring water. Authentic Seacoast turned to Revolve to launch their GlynnEvan Whisky, Rare Bird Craft Beer, Sea Fever Rum and Fortress Rum brands.
GlynnEvan Double Barrelled Canadian Rye Whisky
Created by Proprietor Glynn Williams as a tribute to his son Evan, GlynnEvan is the result of rye spirit from Western Canada coming to Nova Scotia for a second barrelling and further aging on the Atlantic coast. A true Canadian Rye Whisky, GlynnEvan doesn’t just bring family and friends together, it brings our entire nation together. Revolve built on this insight to develop the brand positioning “Create A New Tradition” for GlynnEvan’s launch. Revolve supported the launch with a brand story, website, social media collateral and ad campaign.
Rare Bird Craft Beer
In 2015, Rare Bird launched Red Ale and used the opportunity to refresh their entire brand. Revolve was pleased to provide strategic counsel, product photography, design and development of a new website, a refreshed brand story, social media collateral and content, and an ad campaign for the holiday season.
Sea Fever Rum
Craft-blended and oak-matured on the historic Guysborough Harbour, Sea Fever Rum captures the spirit of Nova Scotia’s sailing and trading history. Inspired by the daily heroics of Nova Scotia’s seafaring men and women, Revolve developed the brand platform “Embrace the Unknown” to launch Sea Fever Rum. A video, website, product photography, social content and tasting event collateral all work together to tell the Sea Fever Rum brand story.
Matured in oak barrels at the Fortress of Louisbourg National Historic Site in Cape Breton, Nova Scotia, Fortress Rum is unlike any other – it is the only rum in the world aged in a fortress. Revolve leaned on this unique brand attribute with the positioning “Worth Protecting”. To round out the launch, we created a branded website, video, online ads, social content, product photography and tasting event collateral.