Creating a consistent omnichannel experience for a global frozen food brand.
As a global leader in frozen food production, we were keen to dive into the Cavendish Farms brand and find growth opportunities. As our relationship has evolved, we continue to surpass important milestones as their go-to marketing partner.
Since managing the Cavendish Farm social accounts, post engagement on Instagram is up 514%, brand consideration is up over 80%, resulting in 2021 as one of the most successful years for Cavendish Farms to date.
We worked within their brand to craft a fun and inspiring social presence that is relevant with their expanding target market, tailoring the content for each platform and audience segment.
We also lead the creation of various foodservice sales and trade tactics with a digital-first approach. From microsites for product launches to sell sheets, a full-line product brochure, digital banner ad packages for partners, photography, and more, we’ve helped Cavendish Farms reach new customers in a number of markets. Notably, we developed a successful paid media campaign in the US and Canada targeting foodservice distributors and operators for the launch of Lattice Fries and capture potential leads. In the US, we garnered over 1.45M impressions with a 3.57% conversion rate, and 11% of all leads captured were qualified leads.
Our partnership with Cavendish Farms is built on mutual trust and respect. We work hard every day to exceed market expectations and deliver exceptional customer service.