A brand refresh engineered to strengthen market share, unite internal culture, maximize performance and attract top talent.
Employee-owned, interdisciplinary engineering firm CBCL came to Revolve for a brand refresh. With the goal of creating a modern, memorable and confident brand, we began with our proprietary brand DNA process to uncover CBCL’s special sauce. To further understand the brand, we surveyed CBCL’s employees to gauge their thoughts around corporate culture and values. Through this, we identified the fundamentals of the brand and what differentiates CBCL from others in the engineering field.
Informed by the DNA, we developed a modern version of the logo and fresh new brand identity which includes a clean, paper cut-out-inspired visual treatment. Leveraging this new approach to the brand identity, we crafted an animated corporate video and designed and developed a website, along with other communication tools. With the secondary goal of attracting new engineering talent, the video and website do double-duty as recruitment tools.
“Working with the Revolve Team has been a pleasure. At the outset, Phil and his team helped us refresh our Brand, articulate our Values, and establish our Brand Promise. The exercises conducted with our employees to increase brand awareness and preference across the company were very popular and engaging. We have completed a “deep dive” identifying our values and purpose. Revolve did a great job in conveying our personality as an employee-owned organization engrained in our communities by developing our new website and marketing video. In addition to a new website, the brand refresh included a new logo that both honours our legacy in the Maritimes, and sets us up for growth in new markets. Job well done”.
John Flewelling, P.Eng.
President and CEO
As an established company with decades of history, highlighting the expertise of the CBCL team, the solutions they bring to their clients, and the firm’s culture was an important part of bringing the new brand to life.