One of Canada’s largest telcos, Eastlink provides communication, entertainment, television and advertising services to residential, business and public sector customers. Revolve helped Eastlink recalibrate their brand with a new logo and brand identity, store design and brand story. We also helped Eastlink launch their new cellular service.
Eastlink has the fastest wireless network with the widest coverage in our region, but many customers believe those titles belong to a competitor. Revolve’s “Get in the Zone” campaign, anchored by two TV spots, helped dispel those misconceptions.
In preparation for the launch of their cellular service, Revolve worked with Eastlink to create a recalibrated identity that communicates a modern, friendly and welcoming brand, and helped amplify it across the organization.