Our solution was to highlight Grammar’s greatest asset – its graduates and students. The “Grammar Made Me” campaign tells their stories and showcases their experiences at the school, demonstrating how Grammar creates confident students who are encouraged to pursue academics, arts, athletics and altruism in equal measure.
Halifax Grammar School
Halifax Grammar School is one of our region’s leading independent schools. A place where everyday students are given confidence to achieve extraordinary things, each student’s education is focused on Grammar’s four pillars: academics, arts, athletics and altruism. Year after year, Grammar graduates exceptionally well-rounded citizens who serve their communities well.
While Grammar is highly regarded for producing academically inclined graduates, the school needed to overcome the misperception that academics is all they focus on. To accomplish this, Grammar turned to Revolve for a refreshed brand identity and an integrated marketing campaign to shift perceptions, increase enrollment and get students (and their parents) to see their future potential at Halifax Grammar.
Halifax Grammar School’s past identities
The campaign consisted of three 30-second TV commercials, 15-second pre-roll videos, online ads and a refreshed brand identity. From initial strategy and concept development, to interviewing graduates and students, shooting footage, editing, design and online ad development, Revolve efficiently produced the entire campaign in-house.