Helping a scientific brand find a voice that resonates with potential team members, OEMs and Investors.
Almost every great advancement in technology can be attributed to a breakthrough in material science. Through applied physics and advanced design, Canadian-based META is pioneering a new class of multi-functional materials—called metamaterials— which have engineered properties that go beyond what is found in nature. Their comprehensive technology platform enables a library of solutions and functional prototypes much faster and at a lower cost than traditional chemical synthesis. META helps leading global brands deliver breakthrough products to their customers in consumer electronics, 5G communications, health and wellness, aerospace, automotive, and clean energy.
Metamaterials Inc. and its subsidiary companies engaged Revolve to refine their brand. Working with their senior team located worldwide, Revolve facilitated our proprietary brand DNA discovery and crafted the company’s brand story, values, vision, mission, purpose and voice.
Our counsel included shortening the name to simply META once we determined its trademark ability and creating a brand architecture where META is the brand and all else is a product of the brand, vs. the individual product branding convention the company had been implementing.
Our brand platform work was followed by a comprehensive brand identity, a robust website design, a new ecommerce experience, an interactive trade show booth and the development of a product marketing and photography convention.
We completed a branded eCommerce Shopify store focusing on three core product lines and their associated product families: metaAIR®, holoOPTIX™ and NANOWEB®. The eCommerce solution will raise awareness of Meta’s direct-to-consumer items, convert visitors, and improve Meta’s sales performance, primarily via its digital channels.
META (NASDAQ:MMAT) is continuing to Go Beyond, using a new class of functional materials designed around unique patterns and structures, which cause them to interact with light and other forms of energy in ways not found in nature.