Pineapple Bytes is a full-service provider of point of sale systems for retail and hospitality. They recently turned to Revolve to define their brand.
We put our proprietary Brand DNA approach to work and quickly discovered the company is much more than a product installer. They are a full service provider that exists to make their clients’ lives easier and more profitable. They truly get that the retail and hospitality industries are about fun, social experiences and they provide smart solutions to make those experiences even better. We applied disruptive thinking to create a brand platform that discusses their client experience – not technology – and distilled this insight into the brand promise: We Get You.
We also named the company Pineapple Bytes. As the international symbol for welcoming, the pineapple makes perfect sense for a company that helps their clients become better hosts. It also helps position them as a fun company with cutting-edge technology solutions. To help bring Pineapple Bytes’ brand to market, Revolve designed a logo, business cards, email signature, staff uniforms and vehicle wraps.