Prince Edward Island Brewing Co.
One of the island’s most loved brands, PEI Brewing Co. is a brewery, taproom, retail store, event venue and tourist destination. PEI Brewing Co. tapped Revolve to develop its brand strategy and help the company bring its first ready-to-drink cocktail to market.
Our brand strategy defines PEI Brewing Co.’s brand DNA, including core benefits, consumer profiles, personality, values, mission, vision, purpose and promise. It also articulates the company’s brand architecture and how their sub-brands fit into the PEI Brewing Co. family. Revolve’s approach to brand strategy provides valuable insight and informs how to brand and launch future products, like Colliding Tides Gin Twist.
Colliding Tides Gin Twist
After authoring PEI Brewing Co.’s brand strategy, we were excited to put it into action for their first ready-to-drink cocktail. Working from a blank slate, we created the Colliding Tides brand from the ground up, including naming the new beverage, designing its logo and packaging, and writing its brand story.
Inspired by a natural phenomenon where two tides blend together off the coast of PEI, the Colliding Tides brand is as vibrant and refreshing as an afternoon spent strolling along the island’s iconic coastline.