In an industry known for hidden fees and complicated contracts, Sona (originally Payformance POS, a payment acceptance company) is all about transparency.
In an industry known for hidden fees and complicated contracts, Sona (originally Payformance POS, a payment acceptance company) is all about transparency. When they were selected as one of the only few Canadian partners to introduce Clover equipment, a revolutionary product for the industry, Payformance POS needed a more professional brand and website and clear, consistent messaging to facilitate their expansion.
We began with a stakeholder engagement session to define the brand’s values and approachable personality. From this, we crafted the brand DNA in which we outlined the core of the brand. Our strategy was informed by the DNA to determine which steps Payformance POS had to take to be well-armed for their work going forward. The first opportunity we identified was the need for a new name. As they are not a POS company, Payformance POS was a confusing and unmemorable name. We rebranded them as Sona, a Gaelic word for good luck, prosperity and happiness which better speaks to the services they offer.
Before the Clover launch, we developed a website for lead generation, information and to tell the brand’s story.
Following the rebrand, Sona was selected as one of Choice Hotels 3 approved partners for payment acceptance. They continue to grow rapidly in both Canada and the USA.