Supplement King is one of Canada’s fastest growing sports nutrition retailers with over 40 locations across the country, helping customers create better health and fitness. In 2016, Supplement King tapped Revolve’s strengths in branding, marketing, digital and media to support their growth, evolve their brand and connect with more customers.
We started with strategy – and our proprietary Brand DNA process uncovered a powerful insight – Supplement King’s products, services and expertise aren’t just for elite athletes and fitness competitors, they’re for anyone who has a fitness goal. If you’ve made a commitment to live better, be stronger or maintain good health, Supplement King has products that can help – along with low prices, better service and more appealing retail stores.
With Supplement King’s Brand clearly defined, we turned our efforts to helping it grow through marketing and media strategies. Their flyer is a key sales driver every month, we design all flyer materials and associated in store point of sale support. We plan and purchase all of Supplement King’s national media, and design and execute all associated advertising. Since working with Revolve, online advertising exposure has expanded five-fold and includes a much broader variety of formats. Now Supplement King reaches their audience through digital display, mobile, retargeting, search engine, and social media advertising.
Revolve has also radically changed Supplement King’s social presence. We strategize, create and execute all branded content across Facebook and Instagram, including educational, product focused, motivational, lifestyle and recipe posts. Since taking control of Supplement King’s national social media profiles, Instagram followers and engagement have increased over 50%.
Beyond media and advertising, we have designed and developed Supplement King’s first commerce website, transforming the brand into a true national retailer capable of serving any Canadian with a goal. The new site will launch in January 2018 and will disrupt their industry.
Critically, our work has helped refine and strengthen the Supplement King brand through professional design, product photography, apparel design, training videos, loyalty programs, and the creation of brand guidelines. This leads to interest from higher performing owners, staff and customers – an intangible benefit that will only help Supplement King reach their own goals.
Supplement King has enjoyed a tremendous 2017, being ranked first in Atlantic Canada on the annual PROFIT 500 list of the country’s fastest-growing companies – the result of generating a five-year revenue growth of over 850%. With the brand’s future looking bright, Revolve is thrilled to play a role in its continued success.