The Residences at Queen’s Marque
Queen’s Marque, an iconic new district on the Halifax waterfront, engaged Revolve for a strategy to reach and engage prospective lessees of The Residences at Queens Marque.
Impeccably designed and inspired by seafaring ships and Nova Scotia’s rugged coastline, Queen’s Marque will be home to Nova Scotia’s first ultra-luxury hotel, premium restaurants, shops and office space. To accomplish our objective of generating awareness and driving pre-lease enquiries with high net-worth prospects, we developed and executed a multi-channel approach.
To educate potential residents and generate interest, we developed custom Globe & Mail wraps for four consecutive Saturdays, installed signage outside the Air Canada Maple Leaf Lounge at Halifax Stanfield’s Airport and on the hoarding surrounding the development, and designed a series of full page ads for Air Canada’s EnRoute Magazine. Staying focused on the high-wealth consumer segment, we are also executing a media campaign focused on doctors, engineers and lawyers.
With the objective to drive pre-lease enquiries, a lead generation website was created with a brand video produced in-house by Revolve’s video team. And visitors to the pre-lease centre will receive a beautiful coffee-table quality book on Queen’s Marque, along with a candle in the signature scent of Driftwood & Linen that we created with a local candlemaker.
As Queen’s Marque construction continues, we are executing a social media strategy that we developed using Instagram, Facebook, Twitter, and engaging local influencers and bloggers.