Impeccably designed and inspired by seafaring ships and Nova Scotia’s rugged coastline, Queen’s Marque will be home to Nova Scotia’s first ultra-luxury hotel, premium restaurants, shops and office space. To accomplish our objective of generating awareness and driving pre-lease enquiries with high net-worth prospects, we developed and executed a multi-channel approach.
The Residences at Queen’s Marque
Queen’s Marque, an iconic new district on the Halifax waterfront, engaged Revolve for a strategy to reach and engage prospective lessees of The Residences at Queens Marque.
To educate potential residents and generate interest, we developed custom Globe & Mail wraps for four consecutive Saturdays, installed signage outside the Air Canada Maple Leaf Lounge at Halifax Stanfield’s Airport and on the hoarding surrounding the development, and designed a series of full page ads for Air Canada’s EnRoute Magazine. Staying focused on the high-wealth consumer segment, we are also executing a media campaign focused on doctors, engineers and lawyers.
With the objective to drive pre-lease enquiries, a lead generation website was created with a brand video produced in-house by Revolve’s video team. And visitors to the pre-lease centre will receive a beautiful coffee-table quality book on Queen’s Marque, along with a candle in the signature scent of Driftwood & Linen that we created with a local candlemaker.
As Queen’s Marque construction continues, we are executing a social media strategy that we developed using Instagram, Facebook, Twitter, and engaging local influencers and bloggers.