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The X-Ring Store

The St. Francis Xavier University (StFX) X-Ring is one of the most recognizable rings in the world. Proudly worn by generations of alumni, it’s a cherished symbol of education excellence, campus life and StFX pride. In 2016, StFX opened The X-Ring Store, creating a permanent home for the ring and its story, and offering students the opportunity to learn more about StFX’s history, alumni and what it means to wear the famous X-Ring.


Brand Consulting
Brand DNA
Brand Guidelines
Brand Identity
Brand Storytelling
Brand Strategy
Business Writing & Editing
Content Creation
PR Marketing
Public Relations
Responsive & Mobile
Social Media Strategy
Usability Testing
Web Development
Website Design

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