In 2016, MBA Landscaping acquired Cornerstone Interlocking Brick and Woodhead Decks. This expanded the services they offer to both commercial and consumer markets with landscaping, hardscaping, carpentry, snow removal and ice control. After an initial meeting with Revolve to discuss marketing their various businesses, we recommended a single, consolidated brand approach. The owners agreed with Revolve’s philosophy that one extraordinary brand is more powerful than multiple mediocre brands, and engaged Revolve to create their new brand and bring it to life.
We started with our proprietary Brand DNA process – a deep dive to understand and define the benefits, values, personality, mission, vision, purpose and promise of the brand. We learned they are experienced problem solvers dedicated to creating and maintaining extraordinary outdoor living spaces.
After completing the Brand DNA and providing Trim with a detailed brand transition and communications strategy, we sunk our teeth into name and identity development. “Trim” is a sailing term that speaks to the efficiency of their operations, the sailing passion of their owners and the company’s place by the ocean. Trim’s brand identity leans into these insights, employing vibrant natural colours and a simple sail icon.
To bring Trim’s brand to life online, we authored a robust social media strategy and designed and developed a responsive website that tells their brand story and showcases their incredible work. Large images of completed projects and clear descriptions of their services entice potential customers to discover what Trim can do for them. Project gallery service tags optimize the site for search engines, making it easier for Trim to be found online. Prominent calls to action get people into the sales funnel quickly. And the inclusion of Trim’s Instagram feed ensures the site is always populated with fresh content.
On the ground, we provided Trim with vehicle wrap and uniform designs, and developed a custom door hanger to leave in the neighbourhoods where they work.
Trim prides themselves on their ability to bring together the best skills to complete extraordinary projects. We’re proud to have done the same for them.