Whitestone needed a website that was built and designed as beautifully as their homes. It needed to be incredibly easy to find, so we dug into the home construction and renovation industry to fully understand Whitestone’s market. Then we rewrote the site’s content to optimize it for search engines. Now Whitestone’s site ranks significantly higher when searching generic home construction terms on Google.
With renovations becoming a larger part of Whitestone’s business, we ensured they were emphasized on their new site. We created new renovation content and housed it on a dedicated section with subpages for bathroom, kitchen, basement and whole-home renovations.